businessboomcollective:

The world is full of great industrial designers. People have ideas every day about how to make something more functional or beautiful, or they imagine up new products that no one knows they need yet. But those ideas are largely lost in notebooks and mockups that never see the light of day because industrial design takes money and market visibility. Until recently getting a product to market meant finding venture capital, maxing out credit cards, or working for a large design firm. Then, often the product was lost in a sea of merchandise on store shelves and e-commerce sites. What designers needed was a way to get backing and exposure at the same time. Enter Kickstarter. (via The Kickstarter Effect : How Crowd Funding Is Changing Industrial Design | Design Juices)